Cristina Costa
Born in Lisbon, 1966
At the age of 40, decided to pursue higher education and study free will and the behavior that arises from it — the science of Psychology. However, the concept of free will goes beyond this field; the assumption that people make choices by evaluating possible alternative scenarios has only moderate success in predicting behavior. Since decisions are not always rational, this has fueled a constant curiosity and commitment to learning.
2006-2009: Bachelor’s Degree in Psychology at Universidade Lusófona de Humanidades e Tecnologias em Lisboa.
2010: Postgraduate Degree in Social and Organizational Psychology at ISCTE-IUL - Instituto Superior de Ciências do Trabalho e da Empresa - Instituto Universitário de Lisboa.
2012: Postgraduate Degree in Marketing Management no Idefe – Instituto para o Desenvolvimento e Estudos Económicos, Financeiro e Empresariais.
2012: Principles of Neuromarketing – Neuroscience Applied to Consumer Sciences at Unave - Associação para a Formação Profissional e Investigação da Universidade de Aveiro, under the supervision of Professor Hugo de Almeida da UA - Universidade de Aveiro.
2015: Advanced Training in Mental Health - Instituto de Ciências da Saúde, Universidade Católica Portuguesa
2015: Professional Training in Aging and Cognitive Decline Intervention - ISPA Formação Avançada
Started working at age 16 in 1982 as a Telephone Operator, Receptionist, and Telex Operator.
1989-1992
Advertising Agency Timing/Alliance – João Fonseca e Gomes, Marketing & Publicidade, Lda.
Role: Junior Media Buyer – Space and Time Purchase (1989–1992)
- Responsible for buying and negotiating media space and broadcast time for advertising campaigns.
- Managed client relations and invoicing for three partner agencies (BSB Portugal, EPG/TBWA, and Markimage) following an agency billing agreement, specifically for television advertising.
- Handled accounts for clients including Produções Marajó and SVC independently.
- From 1992, expanded invoicing responsibilities to weekly and regional press (C.D.P.) for the three partner agencies, in addition to full management of client accounts for Bel Comunicações and Corpo 5.
1992 - Present
SIC – Sociedade Independente de Comunicação, SA (Lisbon, Portugal)
Original Founding Team Member (1992 onward) | Assistant and Commercial Operations Manager
• Integral part of the founding team at SIC, Portugal’s first private commercial TV channel, launched in October 1992.
• Contributed to SIC’s commercial and strategic operations; completed extensive specialized training and ongoing professional development.
• Sole founding member with practical Television Media Buyer experience, managing large-scale advertising campaigns tailored to client needs.
• Oversaw campaign scheduling and repositioning, collaborating closely with account directors and operations teams.
• Managed online campaign scheduling during SIC Online’s restructuring (2001–2002), supporting digital transition efforts.
• Developed strong professional relationships with national advertising market stakeholders, recognized by seventeen citations in 2006’s BrandScore media Quality Study for market knowledge and industry reputation.
• Established and maintained supplier contacts internationally, applying technical expertise in commercial television systems and operational problem-solving.
2014 - Present
Digital Media and Online Editor
Since November 2014, serving as a part-time, remote digital content editor for audioXpress magazine involves expanding the publication’s reach and maintaining its strong tradition in audio DIY, electronics, and innovation, aligning with its mission: “Advancing the Evolution of Audio Technology Since 1970”
2018 - Present
Digital Media Coordinator and Support
Web and Social Media Updates and Digital Media Campaign Implementation
Manage digital projects and initiatives, navigating the constantly changing social media landscape.
Work with all other Digital Media teams, Monitor and Communicate performance for measuring the impact of Digital Media.
Analyze, review, and report on effectiveness of campaigns.
Website refresh and updates on multiple platforms including Wordpress, Wix and Shopify.
Assist with overall activity concerning digital marketing.
2020 - Present
Audio Product Development Alliance (APDA)
The Audio Product Development Alliance is dedicated to improving the knowledge and skills of professionals involved in the development of audio products, from concept to delivery. Sharing the knowledge about methodologies, practices and technologies involved in developing and successfully bringing products to market. The APDA roadmap comprises six educational pillars: Voice and DSP; Supply Chain and Sourcing; Modeling and Measurement; Product Management; Automotive Audio; and Artificial Intelligence and Machine Learning.
Continua a investir na sua formação:
2013 - "Introdução à Heráldica - Uma Linguagem Simbólica", conduzido pelos Professores Jorge de Matos, Rui Queirós Valério e António Martins-Tuvalkin, na FCSH - Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa.
2013 - “Noite Portuguesa. A Propaganda no Cinema do Estado Novo”, conduzido pela Professora Maria do Carmo Piçarra, na FCSH - Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa.
2013 - "Corpo, Cérebro e Consciência", conduzido pela Professora Isabel Afonso de Sousa, na FCSH - Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa.
2013 - "Escrever em Publicidade", conduzido pela Professora Isabel Afonso de Sousa, na FCSH - Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa.
2013 - "Introdução à Semiótica do Espaço", conduzido pela Professora Isabel Marcos Bourhis, na FCSH - Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa.
2014 - Neerlandês, nível A 1.1, com a professora Jessica Piessens, na ILNOVA
2015 - "O Cosmos Medieval: Ideias, Representações e Simbolismo", conduzido pelos Professores Helena Avelar de Carvalho e Luís Campos Ribeiro, na FCSH - Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa.
2015 - Workshop de Mandarim com a professora Gao Hengyu, realizado no Museu do Oriente.
2015 - Workshop Técnicas de Relaxamento, organizado pelo ISPA - formação Avançada, orientado pela Dra Filipa Pinto Nunes
Âmbito Cultural do El Corte Inglês:
Fevereiro 2014, Curso de Poesia sob a coordenação de José Fanha
Maio 2014, Curso "Viagem pela Literatura Europeia" dirigido pelo professor António Mega Ferreira
Outubro 2014, Curso de História da Ciência dirigido por Carlos Fiolhais.